About the role
We are looking for a Senior Manager, Revenue Operations (RevOps) to play a foundational role at the heart of CAS Financing’s growth.
You will join a fast-growing Quebec-based B2C company operating in Quebec and Ontario under multiple brands, powered by a high-volume digital acquisition model generating tens of thousands of leads each year, and a customer journey that combines human interactions, structured sales processes, and conversational AI tools.
The role exists in a context where several core RevOps initiatives are already underway (architecture, HubSpot, data & reporting). These initiatives are a starting point, not the destination.
You will have the autonomy and accountability to challenge the status quo, make the necessary trade-offs, and evolve the revenue engine toward a robust, scalable model aligned with CAS’s future activities.
Your mission
Build and govern CAS Financing’s revenue system. You will be responsible for making the key structural decisions required to evolve the funnel, CRM governance, and data into a high-performing, scalable, and durable model aligned with business objectives.
Reporting to the VP, Marketing and Technologies, you will act as the central point of alignment and decision-making between Sales, Marketing, and Technology teams.
Responsibilities
1. Revenue funnel governance
- Optimize, structure, and maintain CAS’s revenue funnel from lead to sale.
- Clarify customer lifecycle stages and the criteria for lead qualification, disqualification, prioritization, and recycling.
- Formalize and maintain Marketing–Sales SLAs and lead handoff rules.
- Identify systemic friction points and prioritize the highest-impact initiatives.
Ensure shared definitions that are stable and clearly understood across the organization.
2. Leadership on RevOps architecture and CRM governance
- Lead CAS’s RevOps architecture, including end-to-end processes, commercial engagement tools (SMS, email, telephony), business rules, and their operational implementation in systems.
- Own HubSpot governance, ensuring the CRM accurately reflects the operating model, business priorities, and RevOps standards across the organization.
- Drive the evolution of HubSpot as a core component of the revenue system, including:
- pipelines, properties, objects, and workflows,
- assignment, scoring, and automation rules,
- data discipline, quality, and traceability mechanisms.
- Make trade-offs and prioritize changes to preserve simplicity, overall coherence, and architectural scalability.
3. Data, reporting, and source of truth
- Define the official performance indicators for Marketing, Sales, and RevOps.
- Build or oversee dashboards to manage funnel performance.
- Identify gaps between CRM data, corporate reporting, and field reality, then implement the required fixes.
- Ensure data reliability and integrity across HubSpot, Power BI, the data warehouse, and other sources.
4. Performance and continuous improvement
- Analyze overall funnel performance: conversion, cycle times, velocity, contact rate, appointments, and sales.
- Diagnose funnel bottlenecks and lead the highest-leverage optimization initiatives.
- Measure the impact of changes to processes, automations, and rules.
- Act as an analytics reference for leadership by translating complex insights into clear, structural decisions.
5. Cross-functional leadership and operational governance
- Ensure operational coherence and alignment between Marketing, Sales, and Technology.
- Mediate point of views between branch-level needs and CAS’s overall operating model.
- Temporarily frame Sales Operations standards, while ensuring the RevOps role doesn’t get trapped in day-to-day field execution.
- Contribute to defining the Sales Operations function with a view to a future hire within the Sales team.
- Manage and challenge external partners (RevOps agency, data integrator, AI agents).
Your profile
- 8+ years of relevant experience in RevOps, Sales Ops, Marketing Ops, CRM, or Growth Operations.
- Significant experience designing, rebuilding, or structuring RevOps/CRM architectures in complex environments.
- Strong understanding of funnels spanning marketing, sales, and operations, including performance and velocity drivers.
- Solid experience defining KPIs, reporting, data governance, and process automation.
- Hands-on experience managing external partners (agencies, consultants, integrators).
- Cross-functional leadership: comfortable influencing without direct authority, working with executive leadership, and making high-impact cross-functional decisions.
- Proven ability to bring structure to ambiguity, prioritize, and say no when needed to protect system coherence.
- Fully bilingual in French and English, spoken and written.
Assets
- Experience in multi-site or high lead-volume B2C environments (e.g., automotive, financing, insurance, real estate, retail, services).
- Exposure to data & BI environments (e.g., data warehouse, Power BI).
- Experience managing or indirectly leading teams.
Working Conditions
- People-first culture: an environment where everyone can make an impact, and where respect, transparency, and enjoying working together matter.
- Strong collaboration and approachable leadership: close connection with senior leadership, fast exchanges, and agile decisions.
- Intrapreneurship mindset: freedom to propose, test, and lead initiatives with direct impact on growth.
- Hybrid work model: focus from home, connect in-office. The best of both worlds.
- Comprehensive insurance: prescription drugs, dental, life, disability.
- Group RRSP
- Telemedicine and Employee Assistance Program (EAP).
- Ongoing learning, a complete onboarding program, and specialized coaching.
- Referral bonus and social activities.
- Modern environment: new offices, full kitchen, free snacks/coffee.
About CAS Financing
At CAS Financing, we are much more than an auto financing company. We are a growing organization with more than 100 employees, recognized for our expertise in credit programs, supporting customers from financing approval all the way to purchasing a vehicle that fits their financial situation and needs.
Our model is built on a high-volume digital acquisition ecosystem, a committed sales team, and an evolving modern technology stack including HubSpot, Business Central, PowerBI, agentic AI tools, and data-driven initiatives.
Joining CAS means having the opportunity to directly contribute to building a true revenue engine in a young, dynamic, entrepreneurial environment where ideas move fast and impact is tangible.
Join a team that is transforming the industry and that values performance just as much as people.