We’re looking for an Analytical Marketing Strategist who is passionate about performance, data, and strategy. You will play a key role in a fast-growing Quebec-based B2C company (100+ employees, active in Quebec and Ontario), powered by a modern digital acquisition ecosystem, tens of thousands of leads annually, and a customer journey combining authentic human interactions with conversational AI tools.
Your mission: turn data into growth!
You will guide the multichannel strategy, optimize the customer journey, and contribute directly to acquisition, conversion, and retention.
Your responsibilities in a stimulating day-to-day
1. Marketing strategy & multichannel performance
- Define and lead the marketing strategy based on business objectives and automotive financing sales cycles.
- Develop, test, and optimize multichannel strategies: SEO, SEM, LLM, CRM/email, social media, partnerships, referral.
- Manage acquisition performance: volume, CPL, LTV, activation, conversion, retention.
2. Data analysis & marketing insights
- Conduct advanced analyses on segments, behaviors, cohorts, and customer journeys.
- Explore and interpret large volumes of marketing and CRM data from our digital ecosystem.
- Build KPIs, dashboards, and models needed to track performance.
- Turn insights into actionable recommendations for Marketing and Sales.
3. Customer journey & sales funnel optimization
- Identify friction points across the full journey: Lead → MQL → SQL → Customer.
- Optimize qualification, sequences, content, workflows, and speed-to-lead in collaboration with the CRM expert.
- Measure and demonstrate the impact of optimizations on overall conversion.
4. Market monitoring, innovation & continuous optimization
- Monitor competitors in Quebec and Ontario markets.
- Identify new growth levers and improvement opportunities.
- Test and evaluate new technologies: marketing AI, advanced attribution, automation, SEO/SEM, LLM, emerging tools.
Your profile: a strategist who loves working with data
- Minimum 6 years of experience in growth marketing, analytics, digital marketing, CRM, or a similar role
- Fluency in French and English, spoken and written, to collaborate with vendors in both languages
- Ability to influence and collaborate with multiple teams, senior leadership, and manage consultants
- Strategic, analytical, rigorous, and results-driven mindset
- Strong understanding of marketing and sales funnels and performance indicators
- Proficient with key tools: GA4, Google Ads, Meta Ads, Excel, HubSpot (or similar CRM)
- Asset: experience in multi-site environments or high-volume B2C lead generation (e.g., automotive, financing, services), and team management
What awaits you at CAS Financement
- People-first culture: a respectful, transparent environment where everyone makes an impact and enjoys working together
- Strong collaboration & accessible leadership: close connection with senior management, quick discussions, agile decisions
- Intrapreneurial spirit: freedom to propose, test, and lead initiatives with direct growth impact
- Hybrid work model
- Comprehensive insurance: prescription drugs, dental, life, disability
- Group RRSP
- Telemedicine and employee assistance program
- Ongoing training, full onboarding program, and specialized support
- Referral bonus and social activities
- Modern environment: brand-new offices, full kitchen, free snacks/coffee